MUSIC UNITES AND LACOSTE L!VE’S “UNLOCK THE CROC”

Posted: June 28, 2012

LACOSTE L!VE, the younger-minded, fashion conscious crocodile, will invite customers to “Unlock the Croc” this Saturday at its Broadway boutique for a chance to win tickets to the upcoming LACOSTE L!VE Concert Series at Williamsburg Park.

Street teams will distribute key chains in Soho and Washington Square Park in the early afternoon, and recipients can return to the store later in the day to try their luck at unlocking one of several mystery prize boxes. One grand prize winner will receive 2 series-long VIP concert tickets and a $1,000 LACOSTE shopping experience. Four additional winners will receive 2 General Admission concert tickets to a show of their choice and a $100 LACOSTE shopping experience.

Penguin Prison (Downtown Records) will be on hand to spin tunes during the in-store giveaway from 2PM to 4PM. Click HERE for an exclusive download of their new Fair Warning Remix EP, presented by LACOSTE L!VE.

Ten percent of all sales from the day will benefit Music Unites, the non-profit organization dedicated to bringing music education to underprivileged children in underfunded inner city school systems.